Spruce up your premises for Christmas and improve your bottom line

Published by Paul Drury on 01 September 2014
in Cleanliness & hygiene, Making an impression, Staff well-being, Plants & landscaping, Matting & floorcare

For most people, Christmas is the last thing they want to be thinking about as summer draws to a close, but for business owners and duty holders, now is the time to start planning.

The festive period traditionally represents a lull for business in most sectors, so ensuring your customer facing areas are looking their best can make a great impression on visitors and improve staff morale at what can be a challenging time.

Obviously, you don’t want to go all-out in September, but there are things you can do now to start preparing for  the coming months. For example, ordering your tree or decorations too late could mean you don’t get an installation date until well into the Christmas period.

Clean & tidy

You can put up all the decorations and add all the little touches you like, but if the environment itself is not clean and presentable, they may not have quite the effect you were hoping for.

As the bad weather starts rolling in, keeping dirt and moisture out of your premises is paramount, so make sure you have entrance mats in place. You could even get a special one with a festive design.

It’s also a great excuse to get things like floors, carpets and upholstery deep cleaned and looking fresh.

People buy from those they trust and when they feel comfortable. Staff also work best in a clean environment, so this is a key consideration all year round, not just in the festive months.

Decorations

There’s no denying that good looking Chrismas decorations can raise our spirits in the winter months. Even the most stony-faced of Scrooges will probably agree with that!

A beautifully lit tree and a tasteful, appropriate theme running through your premises can make customers, staff and visitors happier, more agreeable and relaxed.

When it comes to trees you have a few options. Do you go for real or artificial? Big or small? Buying outright or rental?

Then there’s the style; a more professional environment may benefit from a simple, understated style but somewhere like a restaurant or hotel might want to go for something softer, with more colour.

You should also consider timing. Although it’s important to be prepared, consider when your customers and staff may feel comfortable getting into the Christmas spirit before putting up your decorations.

Creature comforts

Although the run up to Christmas is a busy time, people are also looking forward to relaxing and winding down for a few days. Make sure you’re selling that feeling to your staff, visitors and customers.

Providing a selection of complementary hot beverages, or at least the facilities to make them quickly is a great place to start.

Think about the temperature in your premises on a day to day basis. If it’s an especially cold day you might want to put the heating up, but be aware that people coming in from outside will probably have things like coats and scarves, so make sure you have a safe place for them to leave these items or that you offer to take them.

Finally, never underestimate the power of a freebie. Leaving festive sweets and snacks out or offering them as tokens can improve the perception of your business, keep people coming back and motivate staff.

by Paul Drury in Cleanliness & hygiene, Making an impression, Staff well-being, Plants & landscaping, Matting & floorcare