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Morrisons has announced the nationwide installation of male sanitary bins in customer toilets across all its stores, becoming the first supermarket to meet ‘The Bog Standard’ guidelines.
A hallmark of good practice, The Bog Standard is a set of guidelines designed by phs Group and Prostate Cancer UK to educate organisations on providing essential support for men with incontinence, including many who have undergone life-saving prostate cancer treatment.
Morrisons embarked on the rollout following customer feedback, alongside its broader commitment to continuously improving accessibility and inclusive facilities for all customers. It follows the retailer’s recent introduction of stoma-friendly toilets across all its supermarkets in March 2026, and new NHS messaging on its own-brand bath and shower products to help more people spot possible cancer symptoms earlier - both supermarket firsts. In 2025, Morrisons also introduced Sensory Support Boxes in all stores to improve the shopping experience of those with autism, carefully developed in consultation with the National Autistic Society.
One in eight men will get prostate cancer, and your risk doubles to one in four if you’re Black, but it can be curable if found early. As many as 60% of Men who have a radical prostatectomy [surgical removal of the whole prostate and the prostate cancer cells inside it] may experience urinary incontinence1. But suitable disposal facilities in public male toilets remain limited.
This lack of sanitary bins for men is causing men to miss out on life’s everyday activities, and phs Group research shows more than a third of men (34%) said that they no longer do their grocery shopping as a result2.
By introducing specially designed sanitary bins in all supermarkets, Morrisons now meets ‘The Bog Standard’ guidelines. The initiative builds on the broader ‘Dispose with Dignity’ campaign, also by phs Group in partnership with Prostate Cancer UK, which aims to improve access to sanitary disposal facilities for men living with incontinence.
Rollout aims to support men living with incontinence, including many who have undergone lifesaving prostate cancer treatment.
New male sanitary bins ensure Morrisons is the first to meet ‘The Bog Standard’ guidelines launched by phs Group and Prostate Cancer UK.
All Morrisons supermarkets across the UK now provide facilities designed to improve accessibility, confidence and dignity for customers living with male incontinence.
David Scott, Corporate Affairs Director at Morrisons, said: “We are proud to be the first supermarket to meet The Bog Standard guidelines in every one of our stores. By listening to our customers and working closely with both organisations, we recognise the challenges many men face when living with incontinence. Providing appropriate facilities across all Morrisons stores is an important step in helping customers feel more confident and supported when out and about, while also improving access to suitable facilities nationwide.”
Nick Ridgman, Head of Support Services at Prostate Cancer UK, said: "Many men need sanitary bins so they can dispose of their used pads discreetly and hygienically – but often these bins are nowhere to be found in men's loos. It's causing men stress and shame and keeping them from going out, heading to work or even doing the things they love.
"Morrisons is making its stores more welcoming and accessible for every employee/customer and hope other companies will follow. We wholeheartedly support the Dispose with Dignity initiative and hope to see the UK Government supporting our call to change HSE guidance. This is the only way we can ensure men will have access to a male sanitary bin if they’re using toilets in public spaces.”
Matthew Brabin, CEO of phs Group said: “We developed our male incontinence bins at the request of men who have experienced prostate cancer, and we are proud to be the only organisation to develop sanitary bins for men, in consultation with Prostate Cancer UK supporters.
“We thank Morrisons for leading the way in its sector by installing bins in every supermarket across the UK, and we hope other household names will follow to support men living with incontinence. It is unfair that men miss out on everyday activities because a simple sanitary bin is not available in a toilet cubicle. That is what we set out to change, and that is what Morrisons is changing today.”
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Further Information:
For more information, please contact the Morrisons PR team on [email protected] / 0345 877 8778 or via The Academy on [email protected] / 020 7100 7100
About Morrisons:
Morrisons has a rich history that dates back to 1899 when William Morrison first opened an egg and butter stall in Bradford. 125 years on, customers continue to enjoy our great quality British food and our Market Street heritage is clear to see in our c. 500 stores where skilled colleagues such as our butchers, fishmongers, and bakers proudly make and serve customers fresh food every day.
As well as our supermarkets, we also have 1,600 Morrisons Daily convenience stores - around 600 of which are franchise stores - and an online delivery service where our customers can order their groceries from the comfort of their own home and have them delivered by us or one of our partners including Amazon, Deliveroo and Just Eat.
We have a strategic partnership with Myton Food Group, packing and processing fresh meats and fish, savoury and sweet pies, fruit and veg, flower bouquets, bread and more across 18 sites. Our unique relationship means we’re proud to be British farming’s single biggest direct customer.
Our wholesaler business serves customers across the UK and further afield through our extensive network of national and regional distribution depots.
Morrisons employs around 95,000 colleagues.
About phs Group:
phs Group is the UK, Ireland and Spain’s leading hygiene services provider, and has been working with Prostate Cancer UK, the leading men’s health charity since 2023, to campaign for better facilities for men with incontinence as a part of their Dispose with Dignity scheme.
About Prostate Cancer UK:
Prostate Cancer UK is the UK’s biggest public funder of prostate cancer research, and delivers support services and award-winning health information trusted by doctors and the NHS to help men navigate the disease.
Our mission is a future where no man dies of prostate cancer – and the next leap forward will be a national screening programme.
Over the last 16 years we've led key scientific advances that have brought us closer to screening than ever before, by developing more accurate tests and treatments that are kinder to men, and campaigning for their adoption across the UK. Our £42 million TRANSFORM trial is testing four of the most promising screening protocols to find the best way to test men across the country. And our 30-second Risk Checker has reached more than 4 million men, boosted early diagnosis and shown that mass awareness saves lives.
Everything we do is powered by donations from our supporters and developed in collaboration with men with prostate cancer.
The facts
Prostate Cancer UK has funded more than £120 million in research – now £10-12 million annually as the biggest public funder of prostate cancer research in the UK.
Prostate cancer is the most common cancer in men. 1 in 8 men will get prostate cancer, and if you’re Black, that risk is doubled.
The earlier you find prostate cancer, the easier it is to treat. But early prostate cancer often doesn’t have symptoms. That’s why it’s important for men to know their risk and what they can do about it. You can check your risk online in just 30 seconds by visiting Prostate Cancer UK’s Risk Checker at: prostatecanceruk.org/risk
The best first test for prostate cancer is a quick and simple PSA blood test, and if your PSA level is elevated, you may need an MRI scan. You do not need a rectal exam to check for prostate cancer.
Your risk of prostate cancer increases if you’re over 50, if you’re Black, or if you have a family history of the disease. If you are at higher risk, you have the right to request a PSA blood test free from your GP.
Each year in the UK, more than 63,000 men are diagnosed and more than 12,000 die of the disease.
Support from Prostate Cancer UK
While our research and campaigning builds hope for the future, we provide help right now for men and their families. Anyone can get information and support from Prostate Cancer UK:
Contact our Specialist Nurses in confidence on 0800 074 8383, or via email, webchat or WhatsApp at prostatecanceruk.org/nurses
Get online and printed health information at prostatecanceruk.org/information
Speak to trained volunteers with experience of prostate cancer at prostatecanceruk.org/one-to-one
Most of our funding comes directly from men affected by prostate cancer and those connected to them. Anyone can support our work by donating or volunteering at prostatecanceruk.org.
